Men's Fashion In Magazines

October 29, 2010
By Shannon Holland

The influence of the media has changed the way men perceive fashion over recent years. An image of how men should look and dress is created in particular by magazines. Society has changed due to magazines ideas for men's self image. An ever larger proportion of sporting, general interest, and also fitness magazines are dedicated to men's fashion and not only in advertising but also general content.

Men's fashion is now a prominent part of magazines, whilst in the past it was overlooked somewhat. There is a much larger interest in and demand for fashion based content as men are becoming more and more focused on style. Men's magazines are not the only influence on men's fashion either. Sections on men's clothing are now contained in women's magazines. An idea of how her partner should dress is created in the woman's mind.

Regardless of main magazines subject area or target audience, fashion content is now contained in a huge number of publications. However they do create fashion advice specific to their target demographic which will appeal to and influence them. The publication receiving some form of capital incentive plays a large part but they also take into account income, interests, sexuality and age when suggesting advice and items.

A lot is explained about magazines influence by this. A new style can come about in the midst of another style or trend entirely due to the magazines commercial interests. A retailer's items and style will be put on show and a stir created around it so that it is received well by the target audience if they are paid enough to do so.

Retailers are now creating their own short publications due to the influence magazines have on fashion being so much so. These show men how to use their various items to put together outfits along with other fashion advice. The customer's way of dress can then be controlled somewhat by the retailer. The magazines display their clothes in a way which suggest how they should be worn, not how they can be worn.

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